I’m guessing everyone reading this post is like me and just naturally assumes that there’s not a reading, listening, watching, consuming soul out there that would dare spend a dime on digital content, especially online newspaper content, when there’s an overabundance of similar if not the same content out there for free. I mean, right? Well, upon further review, it appears this assumption is far from statistically accurate.
It seems inevitable, especially once my generation takes over, that demand will continue shifting towards free digital content and so long-term strategy would suggest that these properties promote that aspect of their business with a limited ‘members-only’ strategy for paid content. Assuming Globe employs basic game theory, thinking at least two or three plays ahead, they know they’ll eventually (like, in maybe year) need to stop charging consumers to maximize profits. So, that leaves us with my next question.
Globe Exec: Ah yes, we’re testing the market for new revenue streams.
Reader: You’re testing me? What if you don’t make any money?
Globe Exec: Right. If we lose money and market share, it’ll be free again.
Reader: Is there a ‘Suggestion Box’ here or should I just punch you in the face?
I just hope, I mean I really pray, that there is some privacy-concerned anti-advertising freak out there who went to his/her computer this morning to read their favorite Globe content only to find a screen asking for their credit card information. I have a question and comment for those users: